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Get R Assignment Help NowCluster analysis is one of the most powerful unsupervised machine learning techniques in business analytics and data science. Its goal is to partition observations (such as Yelp user profiles or customer datasets) into homogeneous groups based on similarity across multiple numerical metrics.
Complete R Code: Yelp Dataset Clustering
Below is the complete, annotated R script covering data loading, standardization, K-Means modeling (\(k=5\)), hierarchical clustering with complete linkage (\(k=4\)), and cluster profiling:
# Load the Yelp data from Excel file library(readxl) df = read_excel("~/Downloads/Yelp.xlsx") # Check structure of data str(df) # Remove records with missing values df = na.omit(df) # Question 1: count number of observations nrow(df) ### STANDARDIZE THE DATA # k-means is distance-based, so we should standardize the data library(caret) # Remove ID column before standardization (non-numeric) df_numeric = df[, -1] # Remove ID column # Standardize numeric variables standardizer = preProcess(df_numeric, method = c("scale", "center")) df_CS = predict(standardizer, df_numeric) ### CHOOSE THE NUMBER OF CLUSTERS # Load BabsonAnalytics source("~/Downloads/BabsonAnalytics.R") # Create elbow chart elbowChart(df_CS) # Run model with k=5 clusters model_k5 = kmeans(df_CS, 5) # View cluster centers model_k5$centers # How many are in each cluster? model_k5$size # Add cluster numbers back to data frame df_CS$cluster_N = model_k5$cluster # Based on centers, find which cluster has Months Active around 2.007 model_k5$centers ### HIERARCHICAL CLUSTERING ## Create dendrogram # Measure distances to feed into hclust() d = dist(df_CS[, -6]) # Exclude cluster column present # Using complete linkage approach model_cmplt = hclust(d, method="complete") # View the dendrogram plot(model_cmplt) # Split results into k=4 clusters using factor(cutree()) hier_clusters = factor(cutree(model_cmplt, k = 4)) df$hclusters = hier_clusters df_CS$hclusters = hier_clusters ## Boxplots for each variable for each cluster # First, let's see which clusters we have table(df$hclusters) # Boxplots for Cluster 1 boxplot(df[df$hclusters == 1, c("Months Active", "Reviews", "Average Review", "Votes", "Friends")], main = "Cluster 1") # Boxplots for Cluster 2 boxplot(df[df$hclusters == 2, c("Months Active", "Reviews", "Average Review", "Votes", "Friends")], main = "Cluster 2") # Boxplots for Cluster 3 boxplot(df[df$hclusters == 3, c("Months Active", "Reviews", "Average Review", "Votes", "Friends")], main = "Cluster 3") # Boxplots for Cluster 4 boxplot(df[df$hclusters == 4, c("Months Active", "Reviews", "Average Review", "Votes", "Friends")], main = "Cluster 4")
Step-by-Step Explanation of the R Code
1. Data Import & Cleaning
The script reads an Excel dataset (Yelp.xlsx) using readxl::read_excel(). It inspects column data types via str(df) and strips incomplete rows using na.omit(df) to prevent distance calculation errors. nrow(df) counts the clean sample size.
2. Data Standardization with caret
Because K-Means uses Euclidean distance (\(d = \sqrt{\sum (x_i - y_i)^2}\)), variables with large ranges (like Votes or Friends) would dominate small-scale variables (like Average Review). We drop non-numeric ID columns (df[, -1]) and standardize using caret::preProcess(method = c("scale", "center")), centering each variable to mean = 0 and standard deviation = 1.
3. K-Means Modeling (k = 5)
An elbow chart is generated to evaluate total within-cluster sum of squares. kmeans(df_CS, 5) partitions the standardized data into 5 clusters. model_k5$centers reports the 5 cluster centroids, allowing you to identify specific cluster characteristics (such as locating the cluster with standardized Months Active \(\approx 2.007\)).
4. Hierarchical Clustering (hclust complete linkage)
Euclidean pairwise distances are computed with dist(). hclust(d, method="complete") forms a hierarchical tree (dendrogram) using maximum pairwise distance. cutree(model_cmplt, k = 4) cuts the tree into 4 discrete clusters.
5. Cluster Profiling with Boxplots
The script subsets observations by cluster ID (df$hclusters == 1 through 4) and generates boxplots across key variables (Months Active, Reviews, Average Review, Votes, Friends) to visually profile user personas.
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